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"Successful Retail Strategies for the Economy Stay-At-Home Economy"

How European Retailers Are Adjusting Their Capabilities to Match Consumer Demands

The percentage of consumers shopping online more often now than before the pandemic is significant. The stay-at-home economy has forced retailers to get creative with their eCommerce strategies. This report brings you data and insights about this new market and offer suggestions for retail leaders who want to stay ahead of the curve.

Key findings in the report include:

• 54% of retailers plan to expand their eCommerce capabilities to new international markets.
• Retailers in the study have roughly 8 “peak volume” sales events each year on average.
• 68% of the online brand manufacturers and multi-brand retailers are planning to adjust their marketing capabilities to target more stay-at-home customers.

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