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Whether it's CAC, LTV, or click-to-purchase rates, this paper walks the modern eCommerce marketer through the steps they can take to decrease spend and increase revenue on mobile.
In this white paper you'll learn:
The Mobile eCommerce reality of 2017
What is important to measure?
Mobile web vs. App: how to leverage both for eCommerce growth
User acquisition: driving new installs at less than 5 cents CPI
How can you increase your click-to-purchase on emails?
User experience, better experience = more conversions
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